It’s a known fact that you need five times more funds to attract a new customer than to keep an existing one. This is why companies should cherish the relationships they have with existing customers. This can be done through corporate events that strengthen that relationship, as clients feel important when they are invited to a prestigious event. Also, when taking part in these activities, clients confirm their choice that the products or services that they choose to buy from your company are exactly that…the only and correct choice!
Corporate events can be classified into the following groups:
- Gala dinners, gatherings and cocktail events
- Sports activities, recreation, and team building activities
- Attendance at important sport, music and cultural events
- Trips, city breaks, weekends
The type of corporate event that a company decides to organize depends on the principal business activity, on the target groups planned for the event, their business field, interest, occupation, age, and gender. It can also depend on what final goal the company wants to reach and what message it wants to communicate and of course on the budget.
Corporate events motivate the existing and inspire new customers, creates the opportunity to impress partners and to share the entire impression through communication or via social media, and also to make another wish to be a part of such an exciting and successful event.
If you are convinced your company needs a corporate event, feel free to contact us and we will be more than happy to provide you with some lovely and exciting ideas.
Reference Material: http://www.seebtm.com/why-corporate-events/?lang=en